History of Marketing - 1071 Words

The History Of Marketing As of today, we understand marketing to be a process where the goal is to know the needs of the costumer, and match these with the organizations ability to fulfill these expectations. For this to happen successfully, it is important that the organizations understands both who the costumer is, what value the costumer requires, as well as how to deliver this value in the best possible way. Had it not been for the history of marketing as we know it, our view on modern marketing might have been very different. Whether the difference would have made a positive or negative impact is hard to know, but one thing is certain. The history of marketing is important to understand in order to learn about marketing itself.†¦show more content†¦The interest of marketing therefore grew, as well as the need for advertisement. During the 1960s, computer technology contributed to pushing this growth. This also led to the consumer behavior changing. In the 1970s, both the macromarketing school and the strategic planning school would be big influences on the marketing development. The macromarketing school for instance, studied the impact of marketing practices on society and society on marketing, whereas the strategic planning school explored the relationship between environmental change and change within the organization. Egan (2008:p11) In the 1990s the attitude around business changed in the US and the UK. Short term profits and their impact on the share price put marketers on the defensive from which many would suggest they have not emerged. Egan (2008:p13). During the last twenty years of the 1900s, relationship marketing, a marketing strategy in which developing a relationship with the consumer over a longer period of time is the priority, became a central part of marketing, at the same time as it was a central topic for discussion in business management. Relationship marketing had a rapid growth was becoming a global concept, and a final product made from the influence of previous theories of marketing. This means, that during 40 years of development, marketing had evolved from consumer marketing, in theShow MoreRelatedThe History Of Marketing : Marketing1783 Words   |  8 PagesThe History of Marketing Marketing appeared with the first human beings, a good example for that Eve’s trial to convince Adam to eat the forbidden apple (Kotler marketing Group, 2015). Since ancient times, people were meeting together at a specific time in a specific market which was known by everyone to complete the bartering process where they exchange the agriculture and craft products, they were producing. With the advent of cash, the bartering process has stopped and turned into a sale andRead MoreHistory Of Marketing And The Marketing Strategy2516 Words   |  11 PagesThe history of marketing can be traced back to the longest possible time- probably further than you thought. It will not be an exaggeration to say that it is as old as civilization itself. The probability of success of any business lies in the marketing strategy it adopts. Simply put, if you are not marketing your business, you are in for a loss. While this concept remained unchanged, the ways of marketing have changed several fo lds over the last few centuries. 1450-1700- Printed Advertisements AppearsRead MoreEssay History Marketing1353 Words   |  6 Pagesparticular context/socio-economic situation in which modern marketing emerged and thrived    Part b) You should then discuss in what ways this context has changed and how the marketing discipline has changed amp; needs to change further in order to adapt to the current and future needs of firms, consumers/customers; perhaps even alluding to society in general. According to Marketing Association (1985, as cited D. Hall and R. Jones 2010: 48) Marketing is the process of planning and executing the conceptionRead MoreAnalysis of Marketing Through History1091 Words   |  5 PagesSurprisingly, the marketing community started out with a few handbills and ads that were considered boring and unreadable. In the early days, companies and marketers barely researched what their consumers truly wanted in a product. Over the last century, the marketing landscape has changed dramatically with the introduction of technology, and an emphasis on providing value to the customer. The Beginnings of Marketing One of the earliest and most successful marketing campaigns were those forRead MoreHistory of Relationship Marketing1794 Words   |  8 Pagesthis created what we know now as commoditization and fired the first bullet in modern price wars. Producers realised this shift and started to concentrate on sales and marketing activities on their quest to capture bigger market share and ensure continuity and profitability. Again there was an upwards trend in the sales and marketing theories and concept evolution, the same what happened with production earlier. This trend was driven by, and again driving at many cases, how markets perceive productsRead MoreMMs Marketing History2621 Words   |  11 PagesAlmond Chocolate MMs, however in 1995 after half of a century from birth, MMs was looking into addressing a new color into the family. A mega marketing event asked Americans all over the USA to vote for their new preferred color; blue, pink and purple or no changes were among the votes. But i t was a 54% landslide of 10 million voters who made history happen when they chose blue to be the new brands edition. Along with that brand evolution came a new edition of MMs Mini Baking Bits putting rainbowsRead More Nikes History and Marketing Essay2026 Words   |  9 PagesNikes History and Marketing Every box of Nike shoes states, â€Å"engineered and built to the exact specifications for championship athletes around the world.† Nike has become the measuring stick in the world of merchandising and endorsing. Top athletes around the world are often seen with a famous Nike swoosh on their shoes. It is not uncommon to see some form of Nike product everywhere you look. Nike â€Å"head honcho† Phil Knight wants to keep it that way, too.   Ã‚  Ã‚  Ã‚  Ã‚  In the spring of 1972, PhilRead MoreIntroducing the History of Marketing Theory and Practice11077 Words   |  45 PagesIntroducing the History of Marketing Theory and Practice 1.1 Introduction The global popularity of marketing as a subject for study might suggest that those studying and teaching the subject know what it is that they are studying and how this study should be undertaken. But as we shall see in this chapter and others in this book, this has often not been the case. Marketing as a subject has proved almost impossible to pin down, and there is little consensus about what it means to study marketing. Most organisationsRead MoreMarketing Plan For Jackthreads : The History And Description Of Jackthreads1627 Words   |  7 PagesMARKETING PLAN FOR JACKTHREADS THE HISTORY DESCRIPTION OF JACKTHREADS JackThreads is an electronic commerce site that delivers to consumers an opulent assortment of men’s apparel and accessories. Correspondingly, JackThreads does this by showcasing limited-run collaborations between fashion designers with celebrities, and a private labeled line designed with the everyday man in mind. In 2006, founder Jason Ross had a desire to create an e-commerce platform to liquidate a popular brand men’s merchandiseRead MoreSome History of Promotion Marketing or Advertising Essay1083 Words   |  5 PagesSome History of Promotion Marketing/Advertising Promotional Strategies and Advertising are very important when it comes to marketing for a firm. One of the methods used to determine the internal and external environment in the organization business strategies is the strengths, weaknesses, opportunities and threats (SWOT) analysis. This is the matrix platform for most business firms and it is effective for organizations. When people are talking about promotional strategies and advertising; marketing